CRM Applied to Higher Education: Developing an e-Monitoring System to Improve Relationships in e-Learning Environments
نویسندگان
چکیده
CRM has usually been associated to business contexts. However, it has recently been pointed out that its principles and applications are also very appropriate for non-profit making organizations. In this paper, we defend the broadening of the field of application of CRM from the business domain to a wider context of relationships in which the inclusion of non-profit making organizations seems natural. In particular, we focus on analyzing the suitability of adopting CRM processes by universities and higher educational institutions dedicated to e-learning. This is an issue that, in our opinion, has much potential but has received little attention in research so far. Our work reflects upon this matter and provides a new step towards a CRM solution for managing relationships of specific customers, such as students. Indeed, the main contribution of this paper is specifically characterized by the proposal and empirical application of an emonitoring system that aims to enhance the performance of relationships in e-learning environments.
منابع مشابه
Instructional design: missing loop in e-learning educational softwares for medical education
Background: E-learning is one of the new ways to learn nowadays which for efficient e-learning in their formulation of electronic content that is usually presented through instructional software we should care. Not using educational design in designing software content is considered one of the main challenges in e-learning and also failures of this educational system. This study aims to investi...
متن کاملe-learning Utilization Based on the Problem-Solving Approach
Introduction & Objective: Paying attention to the process and approaches to the problem solving from the view of the e-learning courses designers, will improve the aspects of development. The problem-based learning provides the discovery structure and helps the students to internalize their learning. Therefore, the purpose of this study is to investigate the factors that lead to more utili...
متن کاملExploring the effective elements of e-learning development in Iran's higher education system
This study, by considering the importance of e-learning in higher education system,has the aim to identify and explore alternative solutions of the development of elearningin Iran. This research has been conducted using an exploratory qualitativeresearch methodology with two groups of respondents including both faculty membersand PhD students in three different higher education institutes in Ha...
متن کاملThe Evaluation of a Blended E-learning Program for Nursing and Midwifery Students in Tehran University of Medical Sciences
Introduction: Blended-E-Learning system uses various methods and technologies to improve learning quality. We developed some courses based on Instructional System Design Processes (analysis, design, implementation, and evaluation) for blended-e-learning, then we evaluated the effectiveness of this system in Tehran University of medical Science. Methods: In this partnership-based action researc...
متن کاملFactors Influencing the Creation and Development of E-Learning from the Viewpoint of Zahedan University of Medical Sciences Students
Background and Aim: Increasing the use of smartphones, improving the state of World Wide Web, and also the need for flexibility in the education process have made the implementation of e-learning in human society inevitable, eliminated time and space limitations, and provided equal education. However, the pace of its creation and development, especially in universities and higher education cent...
متن کامل